Choosing the right flooring material is one of the most critical, long-term decisions a homeowner can make. Get it right, and the space sings for decades. Get it wrong, and you’re tearing out expensive material years later.
You know the saying: a house is only as good as its foundation.
As contractors, masons, and ambitious homeowners across the Mountain West and Pacific Northwest, you understand this better than anyone. But the "foundation" isn't just concrete; it's the surface your client walks on every single day. It’s the kitchen floor tile that absorbs spills, the bathroom flooring that handles the steam, and the natural tile mudroom tile that shrugs off the grit.
For years, American Stone has been your trusted guide for the outside: the flagstone, the xeriscape rock, the direct-from-our-quarry natural stone that builds lasting beauty. That foundation of expertise is why we knew the right move was to expand our partnership to bring you the massive selection of MSI Surfaces flooring tile.
We’ve made a promise: We help people create beautiful spaces and living scapes through natural stone products. That means a stone for every surface, and now a surface for every space. From natural stone tile to the latest in Luxury Vinyl Plank (LVP), let’s talk about why your flooring source is your secret weapon for winning bids, saving time, and building spaces that last.
The Right Material for Every Space: Your Unbeatable Selection
Our business was literally built on natural stone. From our quarries to your project, we handle the material that defines masonry and landscaping. So, when it came to expanding our portfolio for kitchen and bath finishes, the first thing we looked at was natural stone tile. We’re talking the rich travertine, the subtle slate, and timeless marble tile. MSI is a global leader in sourcing and quality for this exact material, making them a perfect, natural fit for our bedrock values.
But our job is to help you create beautiful spaces, whether it’s you client or your family. That’s why we partnered to bring you their entire, expansive collection of flooring materials.
The modern homeowner, fueled by magazines like Better Homes & Gardens and Architectural Digest, is demanding more than ever. They want the look of natural wood, but the durability of porcelain tile. They want the classic feel of marble, without the maintenance. MSI surfaces is our partner in delivering solutions:
Natural Stone Tile: The Legacy of Luxury
Our roots are in the earth. It was a natural progression for us to offer natural stone tile like travertine, slate, and stunning marble tile for floors, baths, and backsplashes. This material is the ultimate choice for high-end, timeless luxury. Our shared expertise with MSI ensures you get:
- Consistency: The quality control you expect from a quarry-direct source, applied to your indoor stone.
- Variety: From honed finishes to rustic tumbled edges, we have the precise stone to match any architectural style.
Porcelain Tile: The Champion of Durability
The latest porcelain tile is where design meets engineering. This is the ultimate problem-solver for the Mountain West, standing up to mud, temperature swings, and heavy foot traffic.
- Wood-Look Porcelain: This is the hottest trend in kitchen flooring today. It gives you the warm, inviting look of natural wood without the maintenance, ideal for radiant heat and open-concept living.
- Large Format Tiles: Say goodbye to busy grout lines. These oversized, clean tiles create an expansive, seamless look that is dominating high-end home remodeling projects.
Luxury Vinyl Plank (LVP) & Tile (LVT): The Value Engine
As contractors and savvy homeowners, you know you need options that hit the price point without sacrificing the look. LVP is that option.
- Budget-Friendly Performance: The latest Luxury Vinyl Plank is waterproof, durable, and installs quickly. It’s perfect for basement remodels, rentals, and high-moisture zones like laundry room flooring.
- Winning Bids: Offering premium-look LVP allows our contractors to provide a stunning solution at a price that consistently beats the competition, helping you win more bids and increase project volume.
2025 Flooring Trends: What Homeowners Are Demanding Now
Want to speak the design language of your client? Staying current on flooring trends is essential for winning the confidence of the homeowner. Here is what we're seeing dominate the industry, backed by the vast MSI selection:
Trend 1: The Subtle, Expansive Canvas
As noted by design leaders, the focus is shifting away from busy floors and toward vast, calm canvases. This means large, monochromatic oversized tile (24x48 or larger) in soft, grounding neutrals like cream, beige, and taupe. This trend minimizes grout lines, making spaces feel larger, cleaner, and more intentional.
Trend 2: Hexagons and High-Impact Patterns
While the main floor is subtle, small, strategic areas are getting bold. We’re seeing a huge spike in detailed geometric patterned tile for spaces like small bathroom flooring, entryways, and backsplash tile accents. It’s the perfect way to inject personality without overwhelming the whole design.
Trend 3: Honed & Leathered Natural Stone Finishes
For ultimate luxury, the trend is moving away from high-gloss shine and toward tactile, subtle finishes. Natural stone tile with a honed finish or leathered finish adds a deep, rich texture that feels warm and grounding underfoot in a way that perfectly complements the rugged elegance of the American West aesthetic.
The American Stone Advantage: Your Blueprint for Confidence
Choosing your flooring materials is one of the most critical decisions in any remodel. It is the canvas that supports all the life lived on top of it. Don’t gamble on quality, consistency, or cost.
Here is the simple plan we offer to ensure your success:
Step 1: Expertise & Price
Come to American Stone to get your project started. Our team, steeped in the knowledge of both quarry stone and the full MSI catalog, will provide the expert advice, make any arrangement you need, and do it with the honest pricing you need. We help you with value engineering to ensure you stay on budget.
Step 2: Vision & Selection
Visit the breathtaking MSI Showroom in Salt Lake City to see layouts of our flooring tile and countertops. See the quality, touch the textures, and fall in love with your space. For slabs, you’ll be able to select the exact one you want fro your space.
Step 3: A Supportive Partner
If you are a contractor, we give you the materials and pricing to save money and win. If you are a homeowner, we can connect you with our network of trusted contractors and skilled masons who can help execute your vision flawlessly.
You demand a partner who operates at your level. We’re here with the selection, the service, and the sourcing power to ensure your next project is a success.
Flooring Done Right: 2025 Trends, MSI Selection, and the American Stone Advantage